Cell phone number list ads are usually associated with the top of the cell phone number list funnel goals. Chances are, you're trying to build awareness for your products and services or trying to build affinity with your brand. While I am a firm believer in the cell phone number list importance of funneling efforts, I always try to get as much direct feedback cell phone number list as possible from my outreach campaigns. With YouTube, we may use remarketing, customer match or direct placements to try to make our targeting as specific as possible. But as noted in a recent article I wrote about four facts you might not know about YouTube ads , sometimes the cell phone number list specific targeting you're using isn't as precise as you think. That being said, if you still need new targeting options for cell phone number list ads, Custom Intent Audiences are here to help. Let me explain what these audiences are and how to set them up for your video campaigns in Google Ads. Custom intent audiences and in-market audiences According to Google, Custom Intent Audiences are “designed for cell phone number list successful advertisers.” We may use custom intent audiences to try to reach users when they are making a purchase decision. Sounds pretty similar cell phone number list to in-market audiences, right? Although the two targeting options seem cell phone number list similar, there are clear differences between the two. First, in-market audiences are for people who are still in the research phase. If your goal is to cell phone number list generate more ROI, I would always choose custom intent audiences. And soon we'll get to the breakdown of a cell phone number list custom intent audience. The second difference is the number of options we have with in-market audiences. Here is an example. In the image above, we see the cell phone number list in-market audience options available to advertisers for "Sporting Goods". What if my sporting goods store has a video promoting baseball equipment? The cell phone number list general “Sporting Goods” category is probably too generic for my liking. Then, to make matters worse, Google Ads doesn't give me a deeper level cell phone number list of choice that will match my video content.